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Sunday 15 August 2010

BRIC dominate cosmetic surgery and non surgical procedures


I am sure you have heard about BRIC. Whilst we were all worried about the recession in the west, BRIC [that is Brazil, Russia, India & China] economies were roaring ahead.
Now it seems they have overtaken most western economies except the USA when it comes to cosmetic surgery and non surgical treatments.

Recent figures released by The International Society of Aesthetic Plastic Surgery (ISAPS) revealed a new hierarchy of countries with the most surgical and non surgical cosmetic procedures. 1st is USA , 2nd China, 3rd Brazil and  4th India.  Russia is at no 12 and UK is at 17.

The popularity of surgical procedures varied by country with Brazil, the United States, China, Mexico, India and Japan the dominant countries for the top five procedures.

The countries where non surgical procedures were performed were dominated by the United States, Brazil, Mexico and China and to a lesser extent by Japan, Hungary, South Korea, India and Germany.

The top five non surgical procedures are: toxins or neuromodulators injections (Botox, Dysport) (32.7%), hyaluronic acid injections (20.1%), laser hair removal (13.1%), autologous fat injections (5.9%) and IPL Laser treatment (4.4%).

Most popular surgical procedures were  liposuction representing 18.8% of all, followed by breast augmentation at 17%, and blepharoplasty (upper or lower eyelid lift) at 13.5%, rhinoplasty (nose reshaping) at 9.4% and abdominoplasty ("Tummy Tuck") at 7.3%.

What stands out is that more Non surgical than Surgical procedures were performed. This data relates to plastic surgeons. Recent figures also show us that vast majority of Non surgical procedures are performed by non plastic surgeons. So we can reasonably conclude that Non surgical procedures are rising at a much faster rate than cosmetic surgical procedures.
See how this compares to our experience.

1 comment:

  1. Thanks, there is another similar story here-
    http://journals.lww.com/plasreconsurg/blog/PRSonallySpeaking/pages/post.aspx?PostID=3

    ReplyDelete